Many people say they would like to engage in floral business. That is why they learn floral arrangements. What do they mean "floral business" ? If it means professional floral artist or professional floral designer, learning flower arrangements by taking lessons from a professional flower arrangement instructor is mandatory.
However if their goal is just running a floral shop for selling cut flowers and simple floral decorations, spending lots of time and money for learning floral designs is not always considered mandatory. Rather than earning a very high level of floral design skills, learning how to do business, how to find customers, how to make advertising, how to take care of customers, how to sell through FTD, how to make inventory control, how to manage cash flower and how to deliver flowers etc MAY be even more important although having a good skill of floral design is better and more ideal.
Sometimes prospective students (or their parents) ask if or not it is mandatory to take floral design lessons in order to engage in running a floral shop. Our answer is "No" due to above mentioned reasons. Some of them say that they were advised by florists that OJT (on the job training) at a floral shop is more effective than learning floral designs at a flower arrangement school. This MAY be true for running a florist.
We agree to such opinion if their goal is just running an ordinary floral shop. As a matter of fact, we can find lots of people who are running a floral shop without getting any official training of floral design at any school. These people must have a good sense of business and must be very resourceful and skillful. If you take a look at floral designs most florists are selling online, there are no HIGH value added floral decorations and most of them are quite simple and easy to make unless they engage in offering wedding, funeral and big event decorating services.
Now the question is what your goal is. If it is becoming a really professional floral artist or floral designer who is engaged in wedding and funeral flower decorating services OR offering corporate arrangement for hotel and event site, it is mandatory to seriously learn a high end flower arrangement. However if it is just running a floral shop or becoming a SO SO level florist who engage in just selling cut flowers and simple floral decorations, spending lots of time and money to earn a high level of floral designing skill by attending classes MAY not be mandatory. In this case earning basic skills of floral designs can help operate floral shop and it is considered enough.
California Flower Art Academy offers a
Wide Range of Programs for beginner to professional level of floral artists. If you want to earn only very BASIC SKILLS, we can recommend you to complete
Fresh Flower Arrangement Elementary Course. If your goal is a little bit high such as becoming a professional floral artist or professional floral designer, we recommend you to proceed to even higher level of courses. You can make a choice of your most favorite program/course from a
Wide Range of Programs we offer depending on your purpose and goal of learning floral arrangements.
If you have any questions about the choice of program, please contact info@california-academy.com
