We should recognize the fact that funeral flower decorating business has the same level of value as the wedding flower decorating business.Some people say it is even more valuable than wedding floral business. Namely funeral flower business is priceless in a sense. Why ? Our comment in this page is based on the fact that funeral flower decorating service is so important to floral shop owners, florists and also flower decorating vendors.
We do not mean that we like funeral ceremony or we like sad event like a funeral. When it comes to talking about the importance of business, we cannot ignore funeral flower decorating services. The vast majority of people pay attention to wedding flower business and they are apt to forget about funeral flower decorating services as a floral business. Take our students for instance, many of them want to learn wedding flower arrangements. However when it comes learning funeral flower decorations, only limited number of students show interest
In a sense this situation is quite understandable because everybody wants to stay away from sad and miserable events like a funeral. In this sense wedding is a happy event and everybody feels happy by participating in wedding party and ceremony not only as an attendee to a wedding but also as a vendor.
As you know quite well, wedding flower business usually becomes busy in the spring only because many people get married during the spring season. On the other hand, during winter season, wedding flower business usually slows down only because the number of people who gets married in the winter is much less than other seasons.
When we take a look at funeral floral business in terms of seasonal demand, it looks like the demand for funeral flowers during winter season is very high seemingly because many of old people are apt to pass away when it is very cold. This means funeral flower business and wedding floral business can compensate the loss each other. Namely when the business of wedding flower slows down in the winter, the loss deriving from such loss can be compensated with increase of funeral flower business. In short, floral shop owners can enjoy complementarity effect.
(1) Floral business can be stabilized:
As seen from above, if a florist offers both services (wedding flower and funeral flower decorations), the business operation can be well stabilized and it is not affected by seasonal factor. This is the biggest reason why we think funeral floral business is so important.
(2) Good Profitability:
If you take a look at the unit price of funeral flower arrangement, it is very expensive considering the material cost. As a matter of fact they sell in the market at the price ranging from $180 to $350. We teach funeral floral decoration for only $298. This means if you can penetrate the market of funeral flower decorating services, you can easily pay off such small amount of investment you spend for the lesson fee. Again in terms of profitability, funeral flower business is quite good.
(3) Less Headache for price negotiation:
Many customers who want to order wedding floral decoration make price negotiation with flower decorating service companies. However we find less possibilities of price negotiation in case of funeral flowers. Why ? Because most customers ordering funeral flowers do not have sufficient time for making negotiation with a vendor until funeral is held. Usually customers (who order funeral flowers) are in a hurry and have no room for making persistent price negotiations because they need to hold funeral urgently. This is good for florists or floral shop owners.
(4) Insurance payment is helpful:
Although the fee for wedding flower decoration cannot be covered by any insurance, the fee for funeral flower decorating services COULD be paid by insurance. (It is recommended to check the terms and conditions described in the burial insurance policy just for safety sake). From policy to policy conditions MAY be different. Therefore coverage of funeral flower fee should be checked by yourself. Anyway many people effect life insurance and also burial insurance. And the insurance beneficiaries (who usually place order of funeral flowers) can get paid only after he/she passes away. If so, the payment of funeral flower service fee is much more secured than wedding flower business. This is good for flower vendor and if you are planning to engage in funeral flower business, you MAY feel motivated to do this business in addition to wedding floral decoration.
As mentioned in the above, the business of funeral flower services has lots of merits and advantages. For those who would like to learn Funeral Floral Decoration, California Flower Art Academy offers Funeral Floral Decoration Course. For more information, feel free to contact info@california-academy.com
REMARKS: Above information is based on what we believe and there is no guarantee about the merit, advantage and also the payment by insurance company.
