It looks like most people cannot make true evaluation about the value of funeral flower arranging skills. It is obvious that the majority of students show interest in learning wedding flower arrangements. However when it comes to funeral flower decorations, only limited number of students want to learn it. Why ?
We guess the reason behind this can be explained as follows:
Generally speaking people like things that are happy. On the other hand they do not like things that are sad or miserable. And they would like to stay away from sad and miserable events. One of such events is a funeral ceremony. This situation is quite understandable and there is no argument and no complaint about this.
However from the view point of business operation or regarding the business advantages, we are unable to ignore funeral flower business. If we think about funeral flower decorations as a pure business, there are lots of advantages in operating this business as mentioned below:
(1) Stability of operation:
No matter whether we like it or not, human is mortal quite unfortunately. As far as everybody passes away sooner or later, we cannot avoid funerals. So there is a stable demand for funeral flower decorations.
(2) Seasonal Factor:
While there is a very high demand for wedding flower decoration in the spring, during winter season the demand for weddings is slowing down. Namely wedding flower business is apt to be affected by seasonal factor. However when it comes to funeral flowers, the demand does not decrease even during winter season. Generally speaking the demand for funeral flowers is higher in the winter than other seasons. In a sense, adding a funeral flower service CAN stabilize your flower decorating business. Or it can offset the decrease of wedding flower business during the winter.
(3) Cost and Price:
If you are familiar with prices of funeral flowers, you must know they are pretty expensive considering the cost of funeral flower materials. The unit price of funeral flower decorations ranges from $170 to $350. It is so expensive. Of course the business owners must consider various expenses besides the cost of flower materials such as delivery fee, labor cost and monthly rent of a shop, which must be , of course, considered when doing the business operation.
(4) Time allowed for price and design negotiations:
Regarding wedding flower arrangements, customers usually have lots of time allowed for the negotiation for pricing and also the type of decorations because wedding ceremonies are scheduled beforehand. On the other hand, funerals are usually held all of a sudden and customers are pressed for the time and usually they do not have enough time. Usually they are in a rush to prepare the ceremony. Needless to say most of them don't spend lots of time for negotiating price and designs etc. This means vendors of funeral flower decoration have much less difficulties for the negotiation with their customers. Also wedding flower customers often cancel the order they placed if they find a better price or better service vendor.
We seldom find this kind of case in the case of funerals.
(5) "Financial Support" from insurance:
When paying a wedding flower decorating fee, it is not "supported" by any insurance. However when it comes to funeral flower fee, it CAN be supported by life insurance if such insurance had been effected with the person who passed away. There is no restriction about the use of payment from life insurance. If burial insurance is effected, it MIGHT help pay funeral flower decorating fees (necessary to check the terms and conditions of burial insurance policy). In a sense many customers of funeral flower decoration are "financially supported" by insurance and this fact COULD help do business of funeral flowers.
As mentioned in the above, when it comes to funeral flower business, there are lots of factors that help the operation. Nevertheless there are not so many people who want to learn funeral flower decorations. The reason behind this is people want to stay away from sad events as mentioned in the above.